 India has been acclaimed for its rich textile heritage, but the fashion industry, yet faces challenges with several infrastructure and industry issues. Earlier, the leading Indian designers originally focussed on couture lines and wedding trousseaus. However, recently, quite a number of people (designers, textile designers, models, make-up artists, hairstylists, stylists, photographers, etc), have joined the designer/fashion industry. They have come forward to display thier work through fashion shows. Thus, the target customer base has witnessed limited growth in the same period. There is also the need for affordable pret-a-porter clothing, priced between Rs 500 - 10,000. This would help expand the customer base significantly, and grow the Indian fashion industry.
Recognizing this, in 1998, the Fashion Design Council of India (FDCI) was born as a single entity representing the business interests of the designer fraternity across the country. To address the need to grow the target customer base and the industry, FDCI launched their `Fashion Week` initiative, which would serve as a single platform to facilitate buyer-seller interaction within the fashion industry by showcasing the collections through the fashion shows. The event was titled as India Fashion Week, to represent the national scope of the fashion industry of our country unlike fashion weeks held internationally, where they are city specific (such as New York Fashion Week or Milan Fashion Week).
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