Anamika started designing without any formal training. She jumpstarted her career by winning the Damania Fashion Awards, which bought her into the limelight and her creative versatility has, since, managed to keep her there. Her work comprises two lines - Prêt and Couture. With color and craft as her forte, trousseau wear is naturally her area of specialization. Her work comprises of global designs with ethnic Indian craft as her mainstay. Her prêt line borders on seriously quirky, giving the word `trendy` a new definition. It is the blend of ethnic and western in her collection that has appealed to the fashion conscious allover the world and bought her clients from Spain, UK, USA, Japan, Thailand, The Middle East etc.
As a part of Bridal Asia, Anamika was invited to Pakistan along with two other "fashion gurus" to showcase their exquisite bridal collection there. In fact it was the first time that Indian designers were provided an opportunity to showcase their collections in Pakistan. After the success of her show at the Lakme India Fashion Week Grand Finale 2004 she got an overwhelming response at the London Fashion Week 2005. This was followed with an exclusive contract with British major, Harrod`s.
She now retails at Carma (New Delhi), Ogaan (New Delhi & Kolkata), Ensemble (Mumbai & New Delhi), Espee (Kolkata), Ffolio (Bangalore and Chennai), Kimaya, and Elahe to name a few. Her spacious store in Kolkata almost stands out as a landmark and redefines fashion retailing, exuding a sense of whimsical style yet serenity at the same time. Anamika`s new international label, "Ana Mika Boho" is all set to make its debut in UK.
Other major awards include an induction into the Damania Fashion Hall of Fame, the Exports Council Award, the Texcellence Award for Outstanding Boutique (Female) and the Kingfisher Designer of the Year Award 2004. She was nominated at the MTV Youth Icon Awards 2003 as the Breakthrough Designer of the Year, at the MTV Lycra Style Awards 2004 as the Designer of the Year and at the F Awards as the Designer of the Year (Women - Prêt), 2004.
Anamika Khanna showcased such an excellence of creative understanding and splendid brilliance that can surpass the ordinary. The mature edginess of her collection comes through her ability to create silhouettes that grow from the use of commonly seen fabrics that have been given very inventive and innovative treatments. The patchwork antique brocades, tanchois, silks, shot silks were used in uppers like kurtas, shirts, blouses, tie up corsets, tube tops, jackets, dresses and capes, and the crushed, crinkled, marbled and block printed cotton pajamas and skirts were maintained through out the collection. Trimmed with gota patti borders, they added panache to the look. There were earthy colours like beige, rusts, sienna, ochre, henna, indigo and wine put together with fuchsia, orange, turquoise, green and black.
Anamika Khanna showcased Indian textile craft on Indian silhouettes but with an innovative and bold style. The collection was beautifully embellished with appliqué and traditional kanta work over delicate block printing on net, muslins and cottons. Cutting edge styled with leg warmers and wrapped tops, bound and gagged with webbing straps. This was the creative work of Khanna, which was refreshing and sexy.
Anamika Khanna was selected to present the Lakme Grand Finale. "Fruit Shock", was interpreted by Anamika Khanna as the Lakme Fashion Statement. Anamika worked with the theme known as "Burst``. A riot of colours - inspired by the theme - the ramp saw some innovations in terms of silhouettes and cuts. Anamika Khanna`s tryst with "Burst" saw models with designer earmuffs swaying down the ramp. Her clothes, which seemed full of energy, had vivid colours and were heavily textured.
There was a casual comfort about the look for the season. Anamika picked up a lot from men`s details for her women`s collection; there were gunbelts, pinstripes and suspenders. Yet there was nothing hard. It had a soft feel, and even there was gold in some outfits it never shone. Crochet, soft cottons, wrap dresses and tops gave a genteel look.