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Lakme Fashion Week 2005
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Lakme Fashion Week 2005The Lakme Fashion Week 2005 was India`s largest buyer-to-buyer fashion event. This biggest fashion extravaganza of the country was held at Delhi from 20th April to 26th April at The Grand, New Delhi with 61 designers, up from 57 of them last year in 2004. Out of the designers 55 of them showcased their designs on the ramp, whereas only 6 opted for the stalls. The participating designers showcased their Pret (ready-to-wear) and Diffusion (a line between ready-to-wear and couture) lines in Indian, Indo-Western and Western categories.

There was a presence of 39 fashion shows, up from 35 shows held last year. The primary objective of the event was to create business relationships and facilitate a dialogue between designers, trade buyers and media. The seven-day event also included 39 shows, 70 exhibition stalls, and an interactive panel discussion.

Nearly 60 international buyers from 12 countries, including UK, US, Hong Kong, Japan, Singapore and the Middle East, and about 90 domestic buyers also participated in the event. Amongst the big international buyers who participated in the fashion week were Selfridges, Harrods, Okra and RCKC. Prominent domestic buyers included Ogaan; Shoppers Stop, Be, Elan Couture.

This year the LFW had 3 young designers who were the first timers in the event, who were Rabani & Rakha, Deepika Gehani and Shantanu Goenka - and the established designer duo Abu Jani-Sandeep Khosla who were also showcasing their designs for the first time. FDCI was the proprietor of India Fashion Week with Lakme as the Title Sponsor. Samsung was the Associate Sponsor, whereas DHL, Liberty, and Hyundai continued their relationship with the event as Co-sponsors. Royal Challenge had participated in the event for the first time as a Co-sponsor. Sony Entertainment Television continued its association as the Host Broadcaster for the event along with The Grand as the Official Venue, Foster`s was the Official Beer Sponsor, and Red FM as the Official Radio Partner.

Lakme Fashion Week 2005A "by invitation only" event, Lakme India Fashion Week 2005 aimed to serve as an effective platform to promote Fashion Design and provide industry professionals with the opportunity to form trade linkages within India and abroad. Lakme India Fashion Week offered the participating designers a business presence through a series of marketing tools including presentations, research reports, seminars, and workshops on various facets of the industry; to inform and educate buyers, investors, corporate houses and media.

Attendees at LIFW 2005 not only witnessed the latest collections from India`s leading designers, but also got to see India`s best - models, make-up trends, hairstyles and accessories for the upcoming season. There was also a fashion statement revealed for Summer 2005; another riot of colours by Lakme with Monisha Jaising and Varun Bahl.

48 leading models displayed the creations of India`s top designers and added glamour to the prestigious Lakme India Fashion Week 2005. The participants were Jasmeet Kaur Randhawa (Jessei), Fleur Xavier, Vidisha Pavate, Nina Manuel, Tupur Chatterjee, Diandra Soares, Viveka Babaji, Bhawna Sharma, Carol Gracies, Kiran Rao, Binal Trivedi, Michelle Innes, Sapna Kumar, Indrani Das Gupta, Sampada Inamdar, Shivani Kapur, Sonalika Sahay, Neha Kapur, Nolana D`Mello and Shivani Sabikhi. The new female models who walk the ramp in LIFW for the first time were Krishna Somani, Sohini Jaitley, Himani Thapa, Tanvi Singh, Deepika Padukone, Monikangana Datta, Kiran Vajpai, Sucheta Sharma and Sunita Nagi.

In the male category the list included Joey Mathews, Laxmi Rana, Poonam Nath, Ignatius Camilo, Muzamil, Upen Patel, Rajneesh Duggal and Gaurav Sachdeva. The male models making their debut were Aryan Biju Baruah, Bharat Arora, Amit Rampal and Sunny Arora, while the supplementary male models were Kushal Tandon, Abhinav Shukla, Rahul Jagtiani, Farhad Shahnawaz, Rahul Chaudhary, Navnit Sharma and Andre.

Lakme Fashion Week 2005The venue at The Grand contained the Main Show Area, an Exhibition Area for the designers, Media Centre, Seminar Room, the Lakme Beauty Salon; the DHL Buyer`s Lounge, the Samsung Hospitality Lounge, the Royal Challenge Model`s Lounge, the Foster`s Pitstop Cafe, and a section for other sponsor-driven activities.

With LIFW 2005, FDCI carried forward its vision of using LIFW as a platform for the overall development of the fashion design industry. Since the inception of LIFW in 2000, FDCI has consistently broadened the scope of the event to expand the involvement of key stakeholders of the fashion design industry. Over the years, FDCI has used LIFW to effectively promote the concept of designer prêt labels amongst retailers, merchandisers, corporates and the general public, in order to achieve its final objective of promoting `Affordable Fashion`.

Lakme India Fashion Week has risen in stature tremendously during the last few years. During these six years, the FDCI has produced events that are on par with Fashion Weeks around the globe - an event of which India can be proud. In this endeavour, the event has always been generously supported not only by all designers, the Indian fashion design industry and media, but also by the sponsors and the global fashion network.

LIFW has played a key role in popularizing the concept of designer prêt and in the corporatisation of the fashion design industry in India, which is the way forward to take this industry to the next level. Participation from major international buyers like Saks and Browns for the first time at LIFW 2004 was indicative of a bright future for the fashion design industry in India.


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