The much-hyped event India fashion week unfolded in Mumbai on Monday, 6th August, 2001, as lissome young models walked down the ramp showcasing some of the trendiest designer wear on the fashion scene. The event also saw some of Mumbai`s well known models, showcasing the work and style of eminent hair stylists and skin experts.
The Taj, the venue for the event, turned into a riot of colours as hourglass figures sashayed down displaying the work of the young designers, during the well-choreographed fashion shows. The shimmering arc lights highlighted the creative work on fabric, which carried the impression and the inimitable style of the designer.
The event organized by the Fashion Design Council of India and aimed at promoting fashion as serious business. A special skin care symposium addressed by dermatologist Dr S Rekha tackled a host of skin and hair problems faced by youngsters.
The idea to hold the fashion week last year was to establish the event. But this year, however, the focus was on proper business. More than an extravaganza and an extended party, India Fashion Week this time round had the character of a serious designer-buyer meet. It was not just the international buyers that were invited. It even had domestic retailers, wholesalers, agents and other people in the trade, as integral part of the invitee list. The whole idea was to have the business rolling and plan serious business.
The FDCI wanted to identify the set of retailers who can actually sell designer ready-to-wear garments, create distribution network, understand their requirements and, most importantly, to break the perception that designer wear is expensive and unaffordable. These were some of the aims that IFW attempted to achieve this time of the year by organizing this event.
The fashion week, presented the works of 44 designers during the 27 fashion shows, included the work of noted designers, like Sangeeta Chopra, Aki Narula Rohit Bal, Malini Ramani, Manish Malhotra, Tarun Tahiliani, Ritu Kumar, Anshu Arora Sen and many others. Achla Sachdev, Lubna Adams, Aparna Bahl, Tanya Lefebvre, Asha Kochhar and Vidyun Singh choreographed the shows. All these designers had specially focussed on two exclusive lines of ready-to-wear garments, diffusion and pret-a-porter.
Apache Indian aka Steven Kapoor, who shot to fame with his hit single, `Arrange Marriage` also performed during a show. He was in town to promote his album `Karma`. This was the first time ever that he had performed at a fashion show and he seemed to have enjoyed this event.