Satya Paul was born in Leigha, Muzaffargarh in Pakistan, and came to India during the partition times. A pioneer in the industry, he is the founder of two of the best stores in the country - Heritage and L`affaire. They have both been at the forefront of fashion retailing since the early seventies. This exposure, as well as working with weavers in their own villages, travel to the west for exports since the seventies told him to start marketing the work that he was doing as a `designer brand`.
Satya Paul, his label was launched seeing the future of fashion industry in 1985. The Satya Paul brand is the premier designer brand for saris, fabrics, ties and scarves. He is extremely versatile as a designer, playing with elements and design, and fabrics from all over the world.
He has been a supporter and promoter of the various crafts of weaving from all over the country and also one to use the latest in technology to create design from all over the world. One of his major contributions to designing has been the change in the way the sari and salwaar kameez by innovating the very form and drape of it.
Here Puneet Nanda for Satya Paul presented their signature prints in basic black and white with accents of vibrant colours. The look was easy and calm carried forward in the sarees, churidaar-kurtas, skirts and dresses. The printed jacquard fabrics edged with sequins and multi-coloured beadwork were refreshingly elegant. The Indian shot silks in colours like red-green and magenta-blue were quilted finely to create a very wearable collection.
The first sequence of the Satya Paul collection was in black red and white printed with Oriental calligraphy. The lines were clean and uncluttered. Western fusion shapes: mini dresses, kurti churidars, ruched slinky pants in silk crepe de chines. Next was a sequence of slightly 60s looking spotty pints: white on strong pastels. This dotty theme went into a line of georgette saris. The next sequence was again in pastels, but this time all in stripes: horizontal, vertical diagonal and chevrons. Pants were wide legged flares or slimline understated flares. There was a lot of lycra as mini dresses and micro skirts.
With a collection called Madonna Meets Sita -- meant to signify the marriage between the modern and the traditional -- Satya Paul`s son Puneet Nanda unveiled a collection that was rich, deep and complete. The Satya Paul collection incuded dresses in beiges with a very strong Indian influence, full sequined choli-like tops, knee-length kurtas, skirts with strappy dresses worn underneath. Some of the underclothes had prints that looked like paint had been splashed on. There were also digital print saris and net saris and designs that Satya Paul is best known for-a heavily embellished net sari with a paint-splashed petticoat.
Wills Lifestyle IFW 2006
The Satya Paul label was launched in 1985. It hasan unmistakable look and can be recognized on the street. The line comprisedof Western and Indian silhouettes, sarees, fabrics, accessories and ties for men. This retro modern collection was the first to have been designed jointly by Puneet Nanda and Chiara Nath, both multidisciplinary artists.