In the early post independence era, though the clothes used to be designed by people they never had fashion tag- designers behind them. Instead they were known as the common `darzis`! In fact, there was a time when fashion was looked down upon by many a middle class Indian as a degradation of Indian values. The clothes designed earlier were worn to declare the status of the crowd wearing them. Thus, it served a dual purpose. It is not that the clothes stitched by them were not good enough to be labeled as `designer wear`, but only that India had not enough knowledge about the concept of fashion! But as another generation was exposed to the vision of the 21st Century, and India opened up to the West, there was a need to establish a unique Indian Identity. Thus was born the idea of taking traditional Indian fabrics and styles, blending western cuts and lines to appeal to a larger section of westward as well as the masses in India. So much so, that fashion has moved out of select circles and gained acceptance even in the most conservative households of India.
These female designers have made what was not thinkable then as possible now. They have entered the realm of the fashion industry in such a way, that nowadays, people only want to wear designer outfits. Infact, it is considered to be very classy, if one dons those outfits. Fashion in India now covers a whole range of clothing from ornate clothes designed for wedding ceremonies to prêt lines, sports wear and casual wears. Indian designers to create Indo-western clothing in a fusion of the best of east and West have used traditional Indian techniques of embroidery such as chikhan, crewel and zardosi, and traditional weaves and fabrics. This is the magic, which the latest female designers have created with their collections.
The weaves, the hand-woven silks and cottons with intricate traditional designs, ancient block printing techniques and tie-dye, unique embroidery patterns with bead-work and mirrors; all etches an eternal pattern on the global fashion. Every generation since that day has claimed it to be the originators and discovers of fashion. These female designers have worked their way up with a lot of courage and determination and hence carved a niche for themselves in this fashion industry. These prominent personalities have taken India to the highest pedestal in the international level.
Today, in a fashion world, dominated by Paris, Milan and New York, India has enthralled the top-notch couture masters, around the world. Fashion in India is thus continuously evolving as new female designers from leading institutes such as the National Institutes of Fashion Technology continue to redefine the meaning of Fashion in India. Europe aside, Indian designers are targeting South East Asia and North America, particularly in places where large numbers of ethnic Indians live. India`s IT gurus may be all the rage in the business world, but the nation`s fashion designers are also forging a growing global reputation.
Not only the male designers but also the females who have carved a niche for themselves in this industry. They have wooed you and they have shocked you too! They have created trends and they have rocked your sensibilities by their art in their collections. These prominent personalities have taken India to the highest pedestal in the international level. Let us have a closer look at these lady personalities.